Google cross-references your business information across hundreds of directories to verify your business is real and located where you claim. Inconsistent data silently suppresses your rankings. I audit every citation, fix all inconsistencies, and build a strong authoritative directory presence that Google trusts.
A local citation is any online mention of your business Name, Address, and Phone number (NAP). These appear on directories like Yelp and YellowPages, review platforms, data aggregators, industry-specific sites, and local business portals. Google uses citations as a trust verification system — cross-referencing your business information across dozens of sources to confirm your business exists and operates where you claim.
NAP consistency means your business name, address, and phone number are identical — not just similar — across every platform. Even minor variations that humans overlook — "St" versus "Street," an old address on one directory — create conflicting signals that erode Google's confidence in your data. Businesses with consistent NAP information are 3x more likely to rank in top local search results than those with inconsistencies.
According to Moz's Local Search Ranking Factors report, 3 of the top 6 foundational local ranking factors relate directly to citation quantity, quality, and consistency. Businesses with 40+ accurate citations rank 53% higher than those with fewer. Citations also act as direct traffic sources — many directories generate their own organic search traffic, creating additional pathways for customers to find your business independently of Google.
A clear, structured approach that delivers measurable results in your local market.
I scan 50+ directories to identify every existing listing — correct, incorrect, incomplete, or duplicate — giving a complete picture of your current citation footprint.
I create a master NAP document defining the exact, standardised format of your business name, address, phone number, and website URL to be used consistently everywhere.
Every listing with incorrect or inconsistent data is manually updated to match the master NAP — old addresses, wrong phone numbers, name variations all corrected.
Duplicate listings are identified and removed or merged — eliminating the authority dilution that duplicate profiles cause in Google's assessment of your business.
I build new citations on high-authority general directories and industry-specific platforms your business is missing — tailored to your country and business category.
A complete citation report showing all listings, their status, and improvements made — plus ongoing monitoring for new inconsistencies that may appear.
Everything you need, nothing you don't. Every deliverable focused on one outcome: more local customers.
Complete scan of your existing citation presence across major directories and data aggregators.
Standardised business information format to be used consistently across all platforms.
Manual correction of every incorrect or inconsistent listing across all audited platforms.
Identification and removal of duplicate listings that dilute authority and confuse Google.
New listings on the highest-authority general directories your business is currently missing from.
Submissions to niche directories relevant to your business type — trades, healthcare, cleaning, etc.
Australia, UK, USA, Netherlands, Ireland, Canada — targeted to the right directories for your market.
Full report of all listings found, corrections made, and new citations built — before and after comparison.
Any local business operating for more than a year almost certainly has NAP inconsistencies — old addresses, wrong phone numbers, or name variations across directories. These inconsistencies silently suppress your rankings. This service is essential for businesses that haven't grown in rankings despite other SEO efforts, and for any business that has moved location or changed phone number.
A local citation is any online mention of your business name, address, and phone number on directories, review platforms, or websites. Google cross-references citation data from dozens of sources to verify your business's legitimacy and location. Businesses with 40 or more accurate citations rank 53% higher in local search than those with fewer listings. Citations also serve as direct traffic sources — many directories generate their own organic traffic.
NAP stands for Name, Address, and Phone number — the three core pieces of business identification Google uses to verify your business. NAP consistency means these details are identical across every platform where your business appears. Even minor variations — 'St' versus 'Street,' an old phone number on one directory — send conflicting signals that suppress your local rankings. Businesses with consistent NAP data are 3x more likely to rank in top local results.
Research shows businesses on the first page of local results typically have around 80 citations. The exact number depends on your industry and competition. Quality matters more than quantity — 30 authoritative, accurate citations outperform 300 low-quality or duplicate listings. Focus on the highest-authority general directories and industry-specific platforms first before expanding to smaller directories.
Fixing NAP inconsistencies requires a systematic approach. First I create a master NAP document defining your exact standardised business details. Then I conduct a full citation audit using professional tools to identify every listing with incorrect or inconsistent data. Each listing is manually corrected or removed if duplicate. Finally I submit new listings on high-authority directories you are missing from.
Structured citations appear on formal business directories — Yelp, Google Business Profile, YellowPages — where NAP information appears in a standardised, labelled format. Unstructured citations are mentions of your business in blog posts, news articles, or social media that include your NAP naturally within content. Both contribute to your local prominence score. Structured citations provide formalised validation; unstructured citations add contextual relevance.
Start with a completely free SEO audit. I'll review exactly where your business stands and what needs to change — no commitment, no cost.