Step 1: Keyword Research & SEO Planning
We started by identifying high-intent local keywords that customers were using to find cleaning services. Instead of just "cleaning", we went specific.
How we built a keyword-driven multi-location SEO structure and increased leads in 2 months
One of my recent clients was a house cleaning company based in Amsterdam, offering premium
cleaning services for homes, offices, and Airbnb properties. Despite great service quality and
word-of-mouth referrals, their online presence was weak, and they weren’t appearing for major
local keywords like “house cleaning Amsterdam” or “cleaning service near me.”
When they reached out through LocalSEOAhmad.com, they wanted help with keyword strategy, landing
page creation, and expanding visibility across multiple neighborhoods in Amsterdam.
My main objective was to make sure their website structure, content, and on-page SEO worked
together to help them rank locally across multiple service areas while improving user
experience.
Dominate local search in Amsterdam for cleaning services.
We started by identifying high-intent local keywords that customers were using to find cleaning services. Instead of just "cleaning", we went specific.
We created dedicated landing pages for each key service area to capture relevant local traffic.
Created Pages For:
Added local business schema
Fixed internal linking
Optimized title tags & meta
Added conversion-focused CTAs
Optimized images (alt text + compression)
Seeing the success in Amsterdam, we expanded the strategy to surrounding cities.
Risk of pages looking too similar.
Unique localized copy with landmarks, reviews, and area-specific needs.
Heavy visual builder loaded slowly.
Replaced heavy sliders, compressed media, improved speed by 4+ seconds.
Get a free Local SEO audit and see how we can grow your calls, leads, and local visibility.
Get My Free Local SEO Audit