How we redesigned the website and used Local SEO to generate consistent calls and top map pack rankings
When a Boiler Repair company in Austin reached out to me, their biggest challenge was
visibility.
They had an outdated website that wasn't mobile-friendly and virtually zero presence on Google
Maps. They were relying on expensive paid ads and word-of-mouth.
They needed a twofold solution: a modern, high-converting website and a robust Local SEO
strategy
to rank for keywords like "boiler repair Austin" and "emergency boiler service." My goal was to
build them a digital foundation that would generate organic leads for years to come.
Boost online visibility, generate more local calls, and redesign the website for higher conversions.
We built a custom WordPress site tailored for the HVAC and boiler niche, focusing on speed and user experience.
We implemented a comprehensive local strategy to put them on the map—literally.
Within 6 weeks, the business began ranking in the Top 3 local map pack for “boiler repair Austin.”
The difference was clear: consistent local leads, higher trust, and better ROI.
Duplicate listings and inconsistent NAP across the web.
Manually fixed and rebuilt citations. This alone improved map rankings by ~30%.
Old site layout was heavy and loaded slowly.
Fixed with image compression, caching, and CDN integration.
Get a free Local SEO audit and see how we can grow your calls, leads, and local visibility.
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