AC Repair Company in London – Local SEO Portfolio

How we boosted Google Maps visibility and increased service calls through GMB optimization and content updates

🏆 Service: GMB Optimization + Content Update 🏢 Client: AC Repair Company 📍 Location: London

Project Overview

An AC repair company based in London approached me because their Google Business Profile wasn’t showing up for local searches, despite having a physical location in a busy area. Their website content was outdated, thin, and not targeted towards the specific boroughs they served.

They needed a complete overhaul of their local presence. The mission was clear: improve Google Map rankings, refresh the website with city-specific content to capture local traffic, and turn those visitors into paying customers.

Client Goal

Improve Google Map visibility, refresh outdated website content, and increase service inquiries.

Target Top 3 Rankings

Step 1: GMB Optimization

We started by fully optimizing their Google Business Profile to signal relevance and authority to Google.

  • Updated business information and fixed NAP inconsistencies
  • Added high-quality branded and service-related photos
  • Optimized business description with city-specific keywords
  • Selected accurate service categories (e.g., Air Conditioning Repair Service)
  • Published regular Google Posts (Updates & Offers)
GMB Optimization
Website Content Revamp

Step 2: Website Content Revamp

To support the local rankings, we rewrote the website content to be helpful, authoritative, and locally targeted.

  • Rewrote 5 core service pages with city-targeted keywords
  • Added FAQs and trust sections (Author bio, visuals)
  • Improved meta titles, descriptions, and headings
  • Wrote new About Us and Contact pages with embedded maps
  • Added internal links to distribute authority

Step 3: Before & After Results

Before Optimization

  • GMB views: 200/month
  • Calls from GMB: 5–7/week
  • Website traffic: ~200/month
  • Rankings: Page 4

After Optimization

  • GMB views: 1,200/month
  • Calls from GMB: 20+/week
  • Website traffic: 1,100+/month
  • Ranked #1 for “AC Repair London”
Success

The business saw a 6x increase in leads within two months, with consistent top 3 map pack placement for their most important keywords.

Before and After Results

Challenges & Solutions

Challenge: GMB Suspension

GMB listing suspension due to address inconsistencies.

Solution

Helped verify ownership, fixed backend data, and resubmitted profile successfully.

Challenge: Thin Content

Website had short, uninformative service pages.

Solution

Wrote detailed, human-focused, SEO-optimized content for all services.

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